First Watch - Plano

First Watch - Plano First Watch is a family-friendly breakfast, brunch and lunch restaurant located in Plano, serving a chef-driven menu of elevated classics and seasonal specialties made with the freshest ingredients. From Avocado Toast to Smoked Salmon Eggs Benedict, there is something for everyone at First Watch. Located on Custer Road.
(551)

Recent social media posts

09/11/2026

What's your dream order
at First Watch?
🥓🍳🥞☕️

09/10/2026

Justin Gaston trying everything on our fall menu 🎃🥞🥓🍳🍩🔥🐉

09/08/2026

Would you order a Strawberry Tres Leches Belgian Waffle? 🍓🧇😍

09/06/2026

how many waffles is too many waffles? asking for a friend 🧇

09/05/2026

Which coffee are you ordering?

09/02/2026

🎃🥞 TRY THIS HACK 🎃🥞

09/01/2026

If you haven’t tried this sandwich yet, you’re missing out 🍁🥓🥐✨

08/31/2026

The fall menu is approved ✔️ What is your favorite fall item right now? 👇

🍳 The Godfather Breakfast Bowl
🍁 Maple Bacon Croissant Sandwich
🎃 Pumpkin Pancake Breakfast
🐉 Blazing Dragon
🍩 Pumpkin Spice Donuts

08/27/2026

The Blazing Dragon is the best juice on the menu. If you think otherwise, we can discuss in the comments 😜

08/25/2026

Have you tried our Pumpkin Pancake Breakfast yet?

08/23/2026

My toxic trait is thinking the next coffee will solve all my problems 🤷‍♂️

Sooo… what’s it gonna be? 🤔
08/19/2026

Sooo… what’s it gonna be? 🤔

08/18/2026

🎃 PUMPKIN IS BACK 🥞 Our Fall Menu is here, and yes, that means Pumpkin Pancakes are officially back for a limited time.

Also returning: the Maple Bacon Croissant Sandwich, Pumpkin Spice Donuts and Blazing Dragon. And making its debut, The Godfather Breakfast Bowl.

So what are you ordering first? 👇

🍳 The Godfather Breakfast Bowl
🥓 Maple Bacon Croissant Sandwich
🎃 Pumpkin Pancake Breakfast
🍩 Pumpkin Spice Donuts
🐉 Blazing Dragon

08/17/2026

8/18 🎃🥞

Are you ready? 🎃🥞
08/17/2026

Are you ready? 🎃🥞

08/13/2026

send to someone you 🫶

Coffee’s On Us Tomorrow 😌We all felt the time change this morning. To help you power through�the Monday-after-Daylight-S...
03/08/2026

Coffee’s On Us Tomorrow 😌

We all felt the time change this morning. To help you power through�the Monday-after-Daylight-Savings fog, enjoy a free coffee on us tomorrow. No catch — just a little extra fuel to start your week strong.

To redeem, simply mention this to your server in-restaurant. Consider this your official permission to treat yourself — you’ve earned it.

See page below for Terms and Conditions:
https://firstwatch.com/daylight-savings-free-coffee

FREE DELIVERY🏷️Whether your team won or lost last night, you win today with free delivery on your breakfast, brunch or l...
02/09/2026

FREE DELIVERY🏷️

Whether your team won or lost last night, you win today with free delivery on your breakfast, brunch or lunch favs for orders of $15 or more.

Enter promo code: SCOREFD26 at checkout to redeem your offer today.

*Receive free delivery with a $15 purchase. Offer valid 2/9/2026-2/13/2026. Valid for delivery orders placed on firstwatch.com, or the First Watch app. Not valid on holidays or combined with any other offer, discount, or promotion. Offer excludes sales tax, gratuities, and alcohol sales. Limit one use per customer. Not redeemable for cash or credit. Due to the nature of promotions, First Watch reserves the right to modify or cancel this promotion at any time, without prior notice. Your participation in this promotion constitutes your acceptance of our Privacy Policy.

06/19/2025

What's the move? 🥞

🫐 Blueberry Lemon Cornbread🍓 Strawberry Tres Leches French Toast🍤 Shrimp & Grits🌯 Elote Breakfast Burrito
06/05/2025

🫐 Blueberry Lemon Cornbread
🍓 Strawberry Tres Leches French Toast
🍤 Shrimp & Grits
🌯 Elote Breakfast Burrito

06/03/2025

🍉 Hello, Summer 🍉 Our new seasonal menu has officially arrived — and it's full of sunshine ☀️ Leading the way is our all-new Elote Breakfast Burrito, a savory summer must-try that tastes even better than it looks 🤤 We’ve also brought back a few fan faves: Watermelon Wake-Up, Shrimp & Grits, Blueberry Lemon Cornbread and Strawberry Tres Leches French Toast 😍
Come be the first to taste the summer season — and let us know what you’re trying first 👇
🌯 Elote Breakfast Burrito
🍉 Watermelon Wake-Up
🍤 Shrimp & Grits
🫐 Blueberry Lemon Cornbread
🍓 Strawberry Tres Leches French Toast

it's just never enough...
05/26/2025

it's just never enough...

Choose your fighter 🥤
05/20/2025

Choose your fighter 🥤

05/08/2025

Chickichangaaaaaaa 🔥

04/23/2025

Okay, now I'm hungry KarissaEats 🤤

Address

3131 Custer Road Ste 170
Plano, TX
75075

For the breakfast & brunch restaurant and family style restaurant and cafe located on Custer Road in Plano, there are several options for transportation. For those traveling by public transport, take the bus or train to the nearest station and walk or take a taxi from there to the destination. For drivers, drive along Custer Road until you reach the intersection with the restaurant and cafe on your right-hand side. Parking is available in the lot adjacent to the restaurant/cafe.

Opening Hours

Monday 7am - 2:30pm
Tuesday 7am - 2:30pm
Wednesday 7am - 2:30pm
Thursday 7am - 2:30pm
Friday 7am - 2:30pm
Saturday 7am - 2:30pm
Sunday 7am - 2:30pm

Website

Alerts

Be the first to know and let us send you an email when First Watch - Plano posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category

What people say

Breakfast and brunch restaurants are the perfect places to start your day with a delicious meal that will give you the energy you need to tackle whatever comes your way. And if you're looking for a breakfast and brunch spot that offers fresh, healthy food made from scratch, then First Watch - Plano is the place for you.

Located on Custer Road in Plano, First Watch is an award-winning restaurant that serves up a chef-driven menu of elevated classics and seasonal specialties. They use only the freshest ingredients to create dishes like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch, and Lemon Ricotta Pancakes for lunch.

What sets First Watch apart from other breakfast and brunch spots is their commitment to freshness. They greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch, and brewing pots of their single-origin Project Sunrise coffee. And they never compromise on quality or flavor, which is why they welcome each season into their menu with ingredients and flavors inspired by the position of the sun.

So whether you're an early riser or prefer to sleep in, First Watch - Plano has something delicious waiting for you. Stop by today and experience their fresh, flavorful cuisine for yourself!