Meauxmentum Strategies & Investments

09/08/2026

From Troy Morrison, CEO of MSI.

Every brand we run — Chicken Salad Chick, Taco Bell, Wingstop— looks different on the outside. Different menus, different guests, different rhythms.

But underneath, the fundamentals are the same. They always are.

At Meauxmentum, we lead by:

· Putting people before P&Ls — the numbers follow the team, not the other way around

· Showing up in the restaurants, not just the reports

· Treating every location like it's the flagship, no matter the market

· Coaching the person, not just the position

· Staying obsessed with the guest experience, every single shift

None of this is complicated. It's just consistent.

Leadership isn't about having all the answers. It's about building teams who trust each other enough to find them together.

Proud of what our teams across 8 states bring to the table every day. This is why we do what we do.

09/03/2026

From Troy Morrison, CEO of MSI.

Great restaurant operations begin with great leadership.

The most successful restaurants are built on leadership principles that create consistency, accountability, and a culture of excellence.

At MSI, four leadership fundamentals continue to drive performance across our restaurant brands:

· Discipline – Consistently executing the fundamentals with excellence, even when challenges arise.

· Preparation – Equipping teams with the tools, training, and confidence to perform at a high level before the first guest arrives.

· Resilience – Responding to obstacles with positivity, adaptability, and a commitment to continuous improvement.

· Recognition – Celebrating team members who make a difference and reinforcing the behaviors that create great guest experiences.

These principles do more than strengthen operations—they build stronger teams, elevate culture, and create environments where people can thrive.

Across Chicken Salad Chick, Taco Bell, and Wingstop, we see firsthand that operational excellence is the result of intentional leadership, engaged teams, and a commitment to continuous growth.

As leaders, our greatest opportunity is to develop people, inspire performance, and create experiences that keep guests coming back.

That commitment to growth, leadership, and operational excellence supports MSI's purpose to spread joy, create opportunities, and enrich lives.

08/27/2026

From Troy Morrison, CEO of MSI.

Restaurant growth is fueled by more than transactions—it is built through relationships.

At MSI, we believe the strongest restaurant brands create experiences that guests remember long after the meal is over.

· Guest loyalty is earned through meaningful experiences, not just convenience, speed, or price.

· Every interaction matters—from the first greeting to the final thank you.

· Exceptional service starts with strong leadership that models hospitality, accountability, and consistency every day.

· High-quality restaurant operations create emotional connections that keep guests returning and recommending the brand to others.

· Sustainable growth happens when culture and ex*****on work together to deliver memorable experiences at every touchpoint.

Across Chicken Salad Chick, Taco Bell, and Wingstop, we continually see that while the real estate location and marketing bring guests through the door, the experience is what builds long-term loyalty and brand advocacy.

As restaurant leaders, we do more than serve great food—we create spaces where guests feel welcomed, valued, and appreciated.

That is how strong brands grow. That is how communities are built. And that is how we fulfill MSI's purpose to spread joy, create opportunities, and enrich lives.

08/20/2026

The Difference Between Managing and Leading (And Why It Matters in the Restaurant Industry).

Managers direct tasks. Leaders develop people.

At Meauxmentum Strategies and Investments, leadership development is core to how we run every Chicken Salad Chick, Taco Bell, and Wingstop location in our portfolio.

Managing keeps a restaurant running today. Leadership builds the operator who runs it tomorrow.

Managing solves the problem in front of you. Leadership teaches someone else to solve it, so you're not the only one who can.

Managing enforces the standard. Leadership explains why it exists, until the team believes in it too.

The best investment a restaurant company can make isn't a great quarter. It's a bench of future leaders who are ready when opportunity comes. When we develop leaders, we create opportunities for growth, strengthen our teams, and help build workplaces where people can thrive. That's the investment behind our name and how we strive to spread joy, create opportunities, and enrich lives every day.

08/17/2026

"Lead multiple brands at premier levels while engaging, empowering, and elevating our teams and the communities we serve."

That's our vision at MSI, and honestly, it's the best explanation of why we do what we do.

🏆 Premier levels: showing up at our best across Chicken Salad Chick, Taco Bell, and Wingstop — not settling for good enough on any one brand.

🤝 Engaging our teams: treating our people as real partners in the mission, not just filling shifts.

💪 Empowering our people: giving the people closest to the guest the trust to make things right, own their growth, and lead.

🌎 Elevating our communities: every restaurant we open is a chance to create local jobs, support local causes, and become a genuine neighbor, not just a storefront.

We get to do this across three incredible brands and a growing map of communities. That's not something to take for granted — it's something to be proud of, every single day.

08/11/2026

People. Process. Profit.

That order isn't just a philosophy—it's how we build lasting success.
We're honored to be featured by Franchise Times, where our COO, Peter Allen, shares why investing in people, creating disciplined processes, and maintaining operational excellence are the foundation for sustainable growth across every one of our restaurants.

As we continue to grow across Chicken Salad Chick, Taco Bell, and Wingstop, our focus remains the same: develop great leaders, execute with consistency, and let the results follow.

Thank you to Franchise Times for highlighting our journey and the incredible teams who make it possible every day.

👉 Read the full story here: https://bit.ly/3RKzyP0

08/10/2026

Meauxmentum Strategies & Investments is honored to be recognized as No. 80 on the 2026 Monitor 200, the Restaurant Finance Monitor's annual ranking of the nation's largest restaurant franchisees.

Compiled by Restaurant Finance Monitor (RFM) in partnership with Franchise Times, the Monitor 200 ranks franchise organizations based on systemwide sales and unit count, recognizing the industry's top-performing franchise groups nationwide.

This recognition reflects the dedication of our team, the strength of our restaurant brands, and our commitment to operational excellence, growth, and creating opportunities in the communities we serve.

Consistently Best on the Block in Everything We Do.

To every leader, operator, and team member who makes this possible each day—thank you. This achievement belongs to you.

👉 Read the full announcement here: https://bit.ly/4qaTsiX

08/04/2026

We're proud to partner with organizations that bring energy, excitement, and joy to our communities! 🏀❤️💙

Seeing fans connect with the Indiana Fever, and the one-and-only Freddy Fever is exactly what community partnerships are all about.

Thank you to everyone who continues to show up, support, and make these moments so special. Let's keep the meauxmentum going!

come hang and eat delicious food at IndyChicks tomorrow at 4 p.m. in Fishers 🐔🥗

07/27/2026

🍗 Wingstop's first-ever Wing Week is here!

Meauxmentum Strategies & Investments is proud to be part of Wingstop's Wing Week, happening July 27–31, leading up to National Chicken Wing Day on Wednesday, July 29. It's a week packed with flavor, rewards, and exciting giveaways.

Here's what's in store:

🔥 National Chicken Wing Day (July 29)
Spend $10 or more and use promo code FREEWINGS at checkout to receive 5 FREE wings.

🎉 Club Wingstop Members Get More
Club Wingstop members can redeem the same 5 FREE wings offer once per day from July 28–30—that's up to 15 FREE wings over three days. Not a member yet? Join Club Wingstop today to unlock exclusive rewards and redeem this offer daily: https://www.wingstop.com/rewards

🎟️ More than $1 million in prizes
Throughout Wing Week, fans can enter the Wingstop Wings & Tickets Sweepstakes for the chance to win:
• Concert and festival trip packages
• Daily prizes including $500 Wingstop + $500 Ticketmaster gift card pairs
• A grand prize of $3,000 in Ticketmaster gift cards for a year of live entertainment

Enter the sweepstakes here: https://ticketmaster.com/wingstop

At Meauxmentum, our purpose is to spread joy, create opportunities, and enrich lives. Wing Week is another great opportunity to bring people together over incredible food and unforgettable experiences.

Stop by your local Wingstop this week and join the celebration! 🍗🎉

07/22/2026

What a night at Gainbridge Fieldhouse! 🏀

Chicken Salad Chick was proud to be part of Friday's Indiana Fever vs. Seattle Storm game, celebrating our partnership with the team we're honored to support. From taking part as honorary captain to connecting with fans in our lucky row, and joining in on the t-shirt toss, it was a memorable night from start to finish.

Congratulations to the Indiana Fever on the win! Here at MSI, we're grateful for a partnership that brings our community together around the game we love, and we're already looking forward to the next one. 💛